FA Cup for Gillette

Precision Play

The Situation

Knowing their customers were massive footy fans, Gillette wanted to drive association between themselves and the beautiful game.

What’s more, they wanted to bring their “precision shave” to life in a way that didn’t rely on actual video of people shaving.

What we did

Utilised Digital Rights

We put our right to digital video highlights of the FA Cup to good use to create the “Gillette Precision Play”.

Video Creative

Highlights alone weren’t enough for us. We slowed down the best goals and clips, and applied graphics to demonstrate the precision required to pull them off.

Speedy Execution

We knew this content would be most compelling if we got it out quickly. So we did.

The Results


better than Sun Football's standard video content

14 Million

video views in 2017


social interactions