I’m a Celeb

Get The Low Down Under

The Situation

The Sun’s readers absolutely love I’m a Celeb, and we’re the number one destination for I’m a Celeb content, with access to all the big names, from Ant & Dec, to the contestants themselves.

To build even more hype around this series, and to let even more people know to come to The Sun for all the gossip, we went big.

What we did

Bespoke Editorial

Our editorial team, online and in print, put everything into our I’m a Celeb coverage, including a bespoke destination on the website.

Top Video

We created videos with some of our favourite celebs such as Gemma “the GC” Collins, reacting in our trademark style to events in the camp.

Commuter OOH

We knew that commuters have time to fill at stations around the country, so we encouraged them to access thesun.co.uk to get the latest news.

The Results


increase in direct organic return rate.


average cost per click for over 12.7m impressions!


increase in page views per visitor vs. BAU.