Whilst The Sun served an excellent print editorial proposition to an existing Horse Racing audience, the digital sphere was not matching up to the industry facelift that saw the accessible mainstream glamour of ITV racing rise. We aimed to change that with a new digital-first racing product. The Sun Racing app launched ahead of Cheltenham Festival 2019 with disruptive, bold and modern creative and shareable social content. Utilising tone, talent, expert knowledge and a new product, we now provide everything in one place for both the casual and regular punter to enjoy betting online. The evolving racing culture was brought to life through our Cheltenham marketing campaign.