Everything Under The Sun

What we’re about

The Suniverse

What we’re made of.

Apps
Social

What we’re about

We have an opinion

on our complicated world and the important stuff.

We lighten things up

giving people a chuckle, because life isn’t a walk in the park.

We’re ahead of the game

on what’s happening in news, footie and all the latest celeb goss.

We give shortcuts

to the good stuff because time and money are precious.

We’re at the centre

of it all uniting people around the things they love.

We do it with feeling

because this isn’t just our job, it’s our passion.

The Sun Audience

MILL1,000,000NS OF ’EM

Total brand reach

UK's No.1 Newsbrand reaching 29.5m GB adults each month
PAMCo 4 2018

Print

No.1 UK selling newspaper, 16 papers sold a second
ABC, Nov ‘18

Online

Our reach is almost 25m each month, 2.3m more than our nearest competitor, Mail Online
PAMCo 4 2018

Snapchat

We reach over 1m users every day
*Snapchat, Dec '18

Mobile

Largest newsbrand in the UK, 92% visit us on their phones
Comscore, Nov ‘18

Social

We reach over 18 million across The Sun’s social channels

How Our Audience Reads The Sun

Print

Male 57%
Female 43%
Age
  • 15 – 34 yrs 29%
  • 35 – 54 yrs 33%
  • 55+ yrs 38%
Income
  • Over £30k 13%
  • Under £30k 87%

Digital

Male 56%
Female 44%
Age
  • 15 – 34 yrs 47%
  • 35 – 54 yrs 36%
  • 55+ yrs 17%
Income
  • Over £30k 22%
  • Under £30k 78%

Facebook

Male 30%
Female 70%
Age
  • 13 – 17 yrs 4%
  • 18 – 24 yrs 21%
  • 25 – 34 yrs 29%
  • 35+ yrs 45%

Snapchat

Male 32%
Female 68%
Age
  • 13 – 17 yrs 35%
  • 18 – 24 yrs 42%
  • 25 – 34 yrs 18%
  • 35+ yrs 5%

Different Faces, Shared Attitudes

What are they like?

They’re all about family and friends

They feel closer to them than to wider ‘society’.

They’re Dependable

They’re the ones in their group who are stronger, more reliable (and yes, more competitive!).

They keep it local

They like what they know – the things that affect their lives.

They’re proud

They don’t waste time feeling sorry for themselves. They get on in life and celebrate their achievements.

They’re game for a laugh

They see they brighter side of life.

They don't sit on the fence

They have strong opinions, especially when it’s something they care about.

They stick up for the underdog

It’s not all bad. They champion genuine, straight-talking people.